SmartlyServe started from a simple observation: the most passionate, talented bakers in the world were drowning in spreadsheets, sticky notes and WhatsApp orders. We decided to fix that.
We believe that great bakers deserve great software. Not clunky generic ERPs built for factories. Not expensive enterprise tools that take months to set up. Not spreadsheets that break when you have a busy week.
SmartlyServe is purpose-built for wholesale and retail bakeries — so every feature makes sense for your operations, every screen is designed for a bakery context, and every calculation understands how your business works.
"We saw bakery owners working 18-hour days. Their baking was perfect. Their admin was killing them. So we built the platform we wish existed."
These principles guide every product decision we make
Every feature exists because a baker needed it. We never shoehorn generic ERP functionality into a food-business context.
Export everything, any time. No lock-in. We believe software should earn your business every single month.
A baker at 5am shouldn't need a manual. Every screen should be intuitive on the first try.
UK, US, EU, Australia, New Zealand — we handle different currencies, tax rules and compliance requirements so you don't have to.
No hidden fees, no surprise charges. The price you see is the price you pay. Cancel anytime with no penalties.
AI forecasting isn't magic — it's your own data, analysed intelligently to help you make better decisions, faster.
We ship meaningful updates every month based on what bakers actually need
Weighted moving average + exponential smoothing with day-of-week seasonality. Predicts revenue, product demand, and ingredient reorder quantities with confidence intervals.
Full 32-nutrient database per ingredient. Auto-calculates recipe and product nutrition per 100g and per serving. Allergen detection, dietary flags (vegan, gluten-free, etc.), and label generation.
Manage multiple bakery branches, kiosks, and warehouses from one account. Per-location inventory, stock transfers between locations, and individual sales reporting.
CSV import and export for customers, products, recipes, standing orders, and inventory. Bulk-update hundreds of records at once. Compatible with Excel and Google Sheets.
v2 checkbox and v3 invisible reCAPTCHA on all login and registration forms. Configurable per form type from the Super Admin panel.
Record cash, bank transfer, cheque, BACS, and card payments directly against invoices. Supports partial payments. Full payment audit trail per invoice.
AI-driven ingredient reorder recommendations with urgency levels (critical / urgent / soon / watch). Factors in supplier lead times and safety stock buffers.
Print date-specific delivery lists from the Shipping module with customer, route, driver, address and a signature column for proof-of-delivery.
Edit orders (delivery date, notes) and invoices (line items, due date) after creation. Edit mode shares the same intuitive create form.
Generate and download SVG QR codes for every production lot. Each QR encodes lot number, product, and best-before date for full food safety traceability.
Full plan entitlement engine with 24 feature flags, 16 resource limits, grace periods, trial management, and automated subscription lifecycle cron jobs.
Change your currency symbol in Setup and it instantly reflects across all invoices, orders, costs, wages, and dashboards throughout the platform.
No credit card required. Full access to all Professional features. Set up in under 10 minutes.